Recycle Week 2019
‘Are you feeding the right bin?’
Recycle Week takes place 23rd – 29th September 2019 so the countdown is now on.
Join us this year and help promote food waste recycling in Scotland.
Scottish households throw away 600,000 tonnes of food waste every year, around 40% of this is unavoidable. Currently only 55% of households in Scotland recycle their food waste. That means that almost half of our food waste ends up in landfill where it rots and produces methane. We are asking for your help to raise awareness and encourage food waste recycling during this campaign.
This year we will be fronting a national PR and digital campaign, asking ‘are you feeding the right bin?’. During the week we will be securing support from campaign ambassadors online and offline to help us spread our recycling message to key audience groups as well as publishing a series of blogs, issuing releases directly to the media and utilising digital marketing to target our messages even further.
We need your support though.
Your FREE Recycle Week partner assets are now ready to download and get ready to start using, including social media posts, an email signature and posters. Please note that these assets are embargoed for use until Monday 23rd September to help use generate maximum impact.
We need your help to:
Get the message out as wide and far as possible, urging people to use their food caddy and recycle their food waste.
- Run a recycling campaign in your workplace to engage staff, customers or residents during Recycle Week.
- Tweet or post on Facebook and share our content including animations.
- Engage the media by issuing a press release using a template we will be providing nearer the time.
- Get Recycle Week trending by remembering to use the hashtag #RecycleWeekScot
Together we can get more people in Scotland feeding the right bin and recycling their food waste.